Helpful information and signposting to help you prepare for Chinese visitors.

Profile of the Chinese Visitor

Info coming soon

Chinese Language

Chinese Social Media

Edinburgh and Scotland have launched official account on both Weibo & WeChat, find out more below.


Weibo is China’s second largest social media platform.

Introduction to Weibo
Edinburgh Weibo Channel
Scotland Weibo Channel


WeChat is China’s most powerful social media platform.

Introduction to WeChat
Edinburgh WeChat Account

Get in touch

To learn more and to get involved in the China Ready project, please contact:

For Chinese language support, please contact:

If you’d like to speak to your VisitScotland Industry Relationship Manager about business growth, please email