Helpful information and signposting to help you prepare for Chinese visitors.
Resources
Profile of the Chinese Visitor
Info coming soon
Chinese Language
Here’s a couple of downloads that will help you with some basics:
Get in touch
To learn more and to get involved in the China Ready project, please contact: team@etag.org.uk
For Chinese language support, please contact: info@confuciusinstitute.ac.uk
If you’d like to speak to your VisitScotland Industry Relationship Manager about business growth, please email customer.services@visitscotland.com
Useful Links
Edinburgh’s China Ready Initiative
Edinburgh’s China Ready Initiative was launched in November 2015 by Edinburgh Tourism Action Group (ETAG), aiming to increase the volume and value of Chinese visitors through industry training and familiarisation and joint marketing activities and promotions.
The Confucius Institute for Scotland
National centre promoting educational, economic, and cultural ties between Scotland and China. Part of the University of Edinburgh, the award winning Institute provides a range of services and an extensive cultural and language programme.
Scottish Enterprise is Scotland’s national economic development agency and a non-departmental public body of the Scottish Government.
For VisitScotland’s China market case studies and webinars.
For VisitScotland’s China market proprietary consumer research and the latest market data.