Life and Culture

Learn about the world’s largest and Scotland’s fastest growing tourism market.

Find out what’s behind China’s growth, what we know about Chinese travellers and what brings Chinese visitors to Scotland?

A new generation of visitors

China has experienced dramatic changes over the last half century. With more and more Chinese people having the opportunity to travel around the world, a new generation of Chinese visitors have become more modern, cosmopolitan and well-travelled.

Yet, traditional Chinese values still influence this new generation of Chinese travellers. Understanding the key values of Chinese society, everyday life and lifestyle in China today, and the reasons behind Chinese visitors’ behaviour — or even learning a bit of Chinese language — can help businesses better understand and communicate with Chinese visitors.


Click here for additional resources to help you understand Chinese Travellers


Go to Get China Ready