Get China Ready

In this section we’ll talk you through how to get China Ready with Chinese social media, payment methods, holidays and why it is so important to engage with UK-based Chinese students.

Getting China Ready is easy

Social media is such an important part of our daily life, but did you know that the ecosystem of Chinese social media is completely different and unique? Hundreds of destinations in the world have official accounts on Chinese social media, including Edinburgh and Scotland.

It is easy to set up WeChat Pay and Alipay to accommodate visitors from China and it is a great way to advertise that your business is China Ready.

When planning for your promotional activities, why not add Chinese New Year and the “Golden Week” to your calendar?

Don’t forget that the Chinese student market is huge and influential. Many will travel to Scotland and generate word of mouth for your business. Your most important Chinese market could be right under your nose!


Click here for additional resources to help you understand Chinese Travellers


Go to Case Studies