Case Studies

“In Their Words” is four episodes featuring industry insiders talking about their experiences and successes engaging the Chinese market.

Insights and tips from insiders

Hear how several businesses have successfully attracted, engaged, served, and developed this customer segment.

Get valuable insights and tips by representatives from retail, hospitality and accommodation: The Scotch Whisky Experience, Multrees Walk, Johnstons of Elgin, Dumplings of China and Fairmont St Andrews.

CASE STUDIES

“We’ve rolled out a Chinese cultural training…and this has been really helpful just to understand the difference between UK customers and the Chinese customers.”

CASE STUDIES

“Chinese social media, and WeChat in particular is obviously the main source for the Chinese market. So we encourage that.”

CASE STUDIES

“I think it’s important to understand the culture, especially the buying culture of your Chinese customer…it’s important that we can engage with them in their own language…to really understand that a lot of our Chinese customers do research your brand before they come to visit.”

Resources

Click here for additional resources to help you understand Chinese Travellers

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