Case Studies

“In Their Words” is four episodes featuring industry insiders talking about their experiences and successes engaging the Chinese market.

Insights and tips from insiders

Hear how several businesses have successfully attracted, engaged, served, and developed this customer segment.

Get valuable insights and tips by representatives from retail, hospitality and accommodation: The Scotch Whisky Experience, Multrees Walk, Johnstons of Elgin, Dumplings of China and Fairmont St Andrews.


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