Unpack China

Introducing a series of short films and resources to help Scotland’s tourism and hospitality industries welcome Chinese visitors and explore opportunities with China, the world’s largest tourism market.

Start your journey

Explore the series

Chinese Travellers

Understanding your Chinese visitors

Life and Culture

A new generation of visitors

Get China Ready

Getting China Ready is easy

Case Studies

Insight and tips from insiders
UNPACK CHINA

China was the largest outbound tourism market in the world with 155 million visits abroad & 254.6 billion US dollar spend in 2019

UNPACK CHINA

A country with huge potential: Only 13% of China’s 1.4 billion people hold passports

UNPACK CHINA

In 2019 China was Scotland’s fastest growing key source market